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Thursday, November 6, 2014

Kronenbourg 1664’s ‘Taste the French Way of Life’ brings you a sensational broadway musical!

Kronenbourg 1664, the absolutely delicious and lovely French beer has always been the voice of great fashion and upper class entertainments and throughout the year they have been treating the Malaysian Connoisseurs to lovely events and great parties! 

To carry on the next event would be a musical tugging in the hearts of the city slickers and urbanites. 

Immerse yourself in the musical journey of achieving work-life balance with Kronenbourg 1664’s ‘Taste the French Way of Life’ campaign

Kronenbourg 1664’s ‘Taste the French Way of Life’ campaign brings bright lights, extravagant costumes and a captivating story to the on-going saga of achieving work-life balance. Kronenbourg 1664’s 7th bi-weekly event portrays work-life balance through the ages with Broadway Night! The journey begins on 7th November at Nexus Auditorium, Bangsar South.

After a delectably relaxing evening with Kronenbourg 1664’s Food Marchè at Eau De Vie, Nexus, Kronenbourg 1664 is bringing things back up by taking urbanites on a quest to achieve work-life balance Broadway-style! It’s time to let go of your everyday worries and delve into the world of melodious story-telling – musical theater!

At the helm of this journey would be the talented thespians of Broadway Academy. Their repertoire includes various critically acclaimed productions such as ‘Dreamgirls The Broadway Musical’, ‘Shout! The Mod Musical’ and Rodgers & Hammerstein’s ‘Some Enchanted Evening’. Urbanites would undoubtedly be in good hands when it comes to a night of dramatic discovery and relaxation.

Working closely with Kronenbourg 1664, Broadway Academy has put together a special selection of songs which embodies the aims of the ‘Taste the French Way of Life’ campaign. Urbanites can expect masterful renditions from two renowned musicals. Les Misèrables – a distinguished musical known for its songs of working for a living and taking a stand to take back your life and Moulin Rouge – a story set in the early 1900’s, the beginning of France’s care-free take on life.

The story in these two musicals perfectly reiterates the fact that Malaysians should unwind and take a page from the French when it comes to attaining work-life balance. However that’s not all that was concocted between Kronenbourg 1664 and Broadway Academy. The final act of this enthralling journey paints a picture of our reality through contemporary music from well-known songs such as Pharell’s ‘Happy’ and Dolly Parton’s ‘9 to 5’. Hence, proving that no matter where, when or what you are doing, it’s always good to just take a breather and enjoy life’s simple pleasures.

“Malaysians nowadays have little time to indulge in hobbies and passions like acting, singing or even just watching a movie or musical. Kronenbourg 1664 is simply here to remind all Malaysians, regardless of what your passions may be, to pace your work load and just go for it. Time and time again throughout history, it’s shown that work-life balance can be achieved simply by taking time for yourself and by enjoying life’s simple pleasures,” said Kenny Lim Marketing Manager (Premium Brands) of Carlsberg Malaysia.


There are two ways to join this night of pure beguiling entertainment:

Come and experience the elation of achieving work-life balance with Kronenbourg 1664’s Broadway Night. It will definitely be an unforgettable experience.

For more information on Kronenbourg 1664, please visit


Isaac Tan said...


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