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Tuesday, September 3, 2013

Carlsberg Is The Premier League’s Premium Beer and Ready Kick-off The Ultimate Fan Experience

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The season is finally starting again with new teams, new managers and brand new team kits to welcome the new BPL season. What else could it mean? YES! More viewing parties with your favorite beer perhaps?

Extending their life long passion with the sports and with the BPL, Carlsberg is ready once again for a season of great football and awesome consumer campaigns at outlets selling Carlsberg! Who wouldn't enjoy a game of competitive football with some bottle of Carlsberg in hand right? :)

To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide.

Carlsberg brand ambassadors will make appearances at participating eateries to conduct the Carlsberg BPL Spin & Win contest. Each spin, based on purchase, offers the opportunity for the consumer to take home limited edition BPL merchandise including jerseys, lighters, umbrellas and more.

That’s not all. Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums.

Carlsberg will turn your dream into reality. As the one and only premier beer of the Premier League, Carlsberg is offering trips with special VIP privileges and a money-can’t-buy football experience.

One way to win the trip is to participate in the ‘Price for Passion’ Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. (coming soon)

Even if you don’t score the trip, authentic BPL merchandise including signed jerseys by a football star of one’s choice are also up for grabs. Be bold and visit to pledge your “price”. 
In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies!

So get set for a season of great footballs and lovely viewing parties for the whole atmosphere will Carlsberg Malaysia! 


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