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Tuesday, May 1, 2012

The SoundForm Fluid bar by Glenmorangie

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Let's start with a little information about this uniquely and specially designed Soundform Bar

"The SOUNDFORM Fluid is an awe-inspiring representation of the brand’s philosophy on ‘Unnecessarily Well Made’. It is a creative showcase and extension of the philosophy behind Glenmorangie’s deliciously complex single malt whisky brought into being.
Philip Michael Wolfson has always brought on a tremendous complexity to his work that pushes the boundaries of design. His design philosophy exactly mirrors our philosophy with the birthing of a standout custom made bar showpiece created through the distillation of the sound of a pour of Glenmorangie. From the outset, while the bar may look like a twisted form of metal; but it is truly the meticulous attention to detail and the spirit of innovation that has went into the formulation of the final showpiece that serves as a perfect tribute to the whiskey that birthed it. "
It certainly is a very well made bar that shouts for itself you cant miss it no matter where you are heading.

After having a good time at the launch party for the Glenmorangie few weeks back--->

I was keen to see what else would be prepared for me to enjoy more of Glenmorangie.

For those who are still new to the name "Glenmorangie" here is a short synopsis;

"Glenmorangie single malt whisky obtains its multi-layered aromas and kaleidoscopic flavours through maturation in fine oak casks, obtained from the Ozark Mountains. While there are many perfectly good single malt whiskies matured in casks that are re-used up to eight times, Glenmorangie goes the extra mile for that added elegance in its whisky by only ever using their casks twice. At its Tain distillery in the Scottish Highlands, Glenmorangie employs the tallest whisky stills in Scotland, ensuring only the purest vapours are used in the spirit."
There was a very unique tasting session at the Soundform Featurette party.

We were given a "tour" by Ben Ng (Ambassador of Glenmorangie) from Fluid Academy to distinguish and experience 3 types of Glenmorangie Whisky( the original, Lasanta and Astar).

Photo thx to =)

Ben Ng is a really enthusiastic and great passionate guy when it comes to alcohol, I manage to have a chat with him few months back while attending this-->

He speaks with a lot of experience and passion, if we always have passion for the things we do den you wont lose the will to work =).


After the tasting session and some light finger food, we were than introduced to the Manufactured Superstars who will be spinning the decks at the afterparty later.

Thx to for the picture again ^.^

After the showcase ended, we were already to head up to Vertigo KL for the after party, and we really did have a great time up there!

I will let the photos do the talking here!

(L-R) Josiah Mizukami and guests 

 (L-R) Randall Wong, Marcus Wong, Gary Wong and friends

Celebrity hairstylist Randall Wong and guests 

Party Pumping as usual =)

Last 3 photos thx to Running Andrew Photography

It won't be an awesome party if everyone still can stand! hahah

"The showcase saw celebrities and single malt aficionados enjoy a night of appreciation as they savoured the ‘Unnecessarily Well Made’. After which, the crowd adjourned to Vertigo for the after-party featuring US DJ duo Manufactured Superstars, who supplied a steady flow of house, dance and electro pop into the night.

The SOUNDFORM Fluid bar remains on display at the North Atrium in The Gardens, Mid Valley till 1 May 2012. Whether you are a fan of contemporary design or just plain curious, head over to catch the SOUNDFORM Fluid, before it leaves for its next destination in South East Asia."

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